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Jalen McGee 3 years ago
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If Emerson took approach #2, it is much more likely that the team leads will take away from the meeting exactly what Emerson intended for them to take away that the way complaints and bugs are handled could be improved, and there are 2 solutions that could be put in place to make that improvement happen. This approach would be a much more effective approach to communicating the data, and the story, that Emerson wants to communicate. If Emerson took approach #2, it is much more likely that the team leads will take away from the meeting exactly what Emerson intended for them to take away that the way complaints and bugs are handled could be improved, and there are 2 solutions that could be put in place to make that improvement happen. This approach would be a much more effective approach to communicating the data, and the story, that Emerson wants to communicate.
# Conclusion # Conclusion
### Summary of main points ### Summary of main points
- To communicate is to convey or exchange information.
- When communicating data, your aim shouldn't be to simply pass along numbers to your audience. Your aim should be to communicate a story that is informed by your data.
- There are 2 types of communication, One-Way Communication (information is communicated with no intention of a response) and Two-Way Communication (information is communicated back and forth.)
- There are many strategies you can use to telling a story with your data, 5 strategies we went over are:
- Understand Your Audience, Your Medium, & Your Communication Method
- Begin with the End in Mind
- Approach it Like an Actual Story
- Use Meaningful Words & Phrases
- Use Emotion
### Post Lecture Quiz ### Post Lecture Quiz
### Review & Self Study
### Recommended Resources
### Recommended Resources for Self Study
[The Five C's of Storytelling - Articulate Persuasion](http://articulatepersuasion.com/the-five-cs-of-storytelling/)
[1.4 Your Responsibilities as a Communicator Business Communication for Success (umn.edu)](https://open.lib.umn.edu/businesscommunication/chapter/1-4-your-responsibilities-as-a-communicator/)
[How to Tell a Story with Data (hbr.org)](https://hbr.org/2013/04/how-to-tell-a-story-with-data)
[Two-Way Communication: 4 Tips for a More Engaged Workplace (yourthoughtpartner.com)](https://www.yourthoughtpartner.com/blog/bid/59576/4-steps-to-increase-employee-engagement-through-two-way-communication)
[6 succinct steps to great data storytelling - BarnRaisers, LLC (barnraisersllc.com)](https://barnraisersllc.com/2021/05/02/6-succinct-steps-to-great-data-storytelling/)
[How to Tell a Story With Data | Lucidchart Blog](https://www.lucidchart.com/blog/how-to-tell-a-story-with-data)
[6 Cs of Effective Storytelling on Social Media | Cooler Insights](https://coolerinsights.com/2018/06/effective-storytelling-social-media/)
[The Importance of Emotions In Presentations | Ethos3 - A Presentation Training and Design Agency](https://ethos3.com/2015/02/the-importance-of-emotions-in-presentations/)
[Data storytelling: linking emotions and rational decisions (toucantoco.com)](https://www.toucantoco.com/en/blog/data-storytelling-dataviz)
[Emotional Advertising: How Brands Use Feelings to Get People to Buy (hubspot.com)](https://blog.hubspot.com/marketing/emotions-in-advertising-examples)
[Choosing Colors for Your Presentation Slides | Think Outside The Slide](https://www.thinkoutsidetheslide.com/choosing-colors-for-your-presentation-slides/)
[How To Present Data [10 Expert Tips] | ObservePoint](https://resources.observepoint.com/blog/10-tips-for-presenting-data)
[Microsoft Word - Persuasive Instructions.doc (tpsnva.org)](https://www.tpsnva.org/teach/lq/016/persinstr.pdf)

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