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illusion of free choice link was broken and the link is now fixed
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Amit Acharya 2 years ago committed by GitHub
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1-Introduction/02-ethics/README.md
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@ -10,7 +10,7 @@ We are all data citizens living in a datafied world.
Market trends tell us that by 2022, 1-in-3 large organizations will buy and sell their data through online [Marketplaces and Exchanges](https://www.gartner.com/smarterwithgartner/gartner-top-10-trends-in-data-and-analytics-for-2020/). As **App Developers**, we'll find it easier and cheaper to integrate data-driven insights and algorithm-driven automation into daily user experiences. But as AI becomes pervasive, we'll also need to understand the potential harms caused by the [weaponization](https://www.youtube.com/watch?v=TQHs8SA1qpk) of such algorithms at scale. Market trends tell us that by 2022, 1-in-3 large organizations will buy and sell their data through online [Marketplaces and Exchanges](https://www.gartner.com/smarterwithgartner/gartner-top-10-trends-in-data-and-analytics-for-2020/). As **App Developers**, we'll find it easier and cheaper to integrate data-driven insights and algorithm-driven automation into daily user experiences. But as AI becomes pervasive, we'll also need to understand the potential harms caused by the [weaponization](https://www.youtube.com/watch?v=TQHs8SA1qpk) of such algorithms at scale.
Trends also indicate that we will create and consume over [180 zettabytes](https://www.statista.com/statistics/871513/worldwide-data-created/) of data by 2025. As **Data Scientists**, this gives us unprecedented levels of access to personal data. This means we can build behavioral profiles of users and influence decision-making in ways that create an [illusion of free choice](https://www.datasciencecentral.com/profiles/blogs/the-illusion-of-choice) while potentially nudging users towards outcomes we prefer. It also raises broader questions on data privacy and user protections. Trends also indicate that we will create and consume over [180 zettabytes](https://www.statista.com/statistics/871513/worldwide-data-created/) of data by 2025. As **Data Scientists**, this gives us unprecedented levels of access to personal data. This means we can build behavioral profiles of users and influence decision-making in ways that create an [illusion of free choice](https://www.verywellmind.com/what-is-the-illusion-of-choice-5224973) while potentially nudging users towards outcomes we prefer. It also raises broader questions on data privacy and user protections.
Data ethics are now _necessary guardrails_ for data science and engineering, helping us minimize potential harms and unintended consequences from our data-driven actions. The [Gartner Hype Cycle for AI](https://www.gartner.com/smarterwithgartner/2-megatrends-dominate-the-gartner-hype-cycle-for-artificial-intelligence-2020/) identifies relevant trends in digital ethics, responsible AI, and AI governance as key drivers for larger megatrends around _democratization_ and _industrialization_ of AI. Data ethics are now _necessary guardrails_ for data science and engineering, helping us minimize potential harms and unintended consequences from our data-driven actions. The [Gartner Hype Cycle for AI](https://www.gartner.com/smarterwithgartner/2-megatrends-dominate-the-gartner-hype-cycle-for-artificial-intelligence-2020/) identifies relevant trends in digital ethics, responsible AI, and AI governance as key drivers for larger megatrends around _democratization_ and _industrialization_ of AI.

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