diff --git a/packages/svelte/src/compiler/print/index.js b/packages/svelte/src/compiler/print/index.js
index ab5180fe6e..45feedff4c 100644
--- a/packages/svelte/src/compiler/print/index.js
+++ b/packages/svelte/src/compiler/print/index.js
@@ -119,7 +119,7 @@ const visitors = {
 		context.write('=');
 
 		if (Array.isArray(node.value)) {
-			if (node.value.length > 1) {
+			if (node.value.length > 1 || node.value[0].type === 'Text') {
 				context.write('"');
 			}
 
@@ -127,7 +127,7 @@ const visitors = {
 				context.visit(chunk);
 			}
 
-			if (node.value.length > 1) {
+			if (node.value.length > 1 || node.value[0].type === 'Text') {
 				context.write('"');
 			}
 		} else {