diff --git a/site/scripts/get-contributors.js b/site/scripts/get-contributors.js
index fe642e10e7..cb1facb874 100644
--- a/site/scripts/get-contributors.js
+++ b/site/scripts/get-contributors.js
@@ -42,6 +42,8 @@ async function main() {
 	}
 
 	await sprite.quality(80).write(`../static/contributors.jpg`);
+	// TODO: Optimizing the static/contributors.jpg image should probably get automated as well
+	console.log('remember to additionally optimize the resulting /static/contributors.jpg image file via e.g. https://squoosh.app ');
 
 	const str = `[\n\t${authors.map(a => `'${a.login}'`).join(',\n\t')}\n]`;
 
diff --git a/site/src/routes/_components/WhosUsingSvelte.svelte b/site/src/routes/_components/WhosUsingSvelte.svelte
index 86f3e1ce33..6ead9bacfb 100644
--- a/site/src/routes/_components/WhosUsingSvelte.svelte
+++ b/site/src/routes/_components/WhosUsingSvelte.svelte
@@ -30,6 +30,7 @@
 		color: var(--prime);
 	}
 
+	picture,
 	img {
 		height: 100%;
 	}
@@ -44,23 +45,23 @@
 </style>
 
 <div class="logos">
-	<a target="_blank" rel="noopener" href="https://beyonk.com"><img src="organisations/beyonk.svg" alt="Beyonk logo"></a>
-	<a target="_blank" rel="noopener" href="https://chess.com" style="background-color: rgb(49,46,43);"><img src="organisations/chess.svg" alt="Chess.com logo"></a>
-	<a target="_blank" rel="noopener" href="https://datawrapper.de"><img src="organisations/datawrapper.svg" alt="Datawrapper logo"></a>
-	<a target="_blank" rel="noopener" href="https://db.nomics.world" style="background-color: rgb(15,39,47);"><img src="organisations/dbnomics.png" alt="DBNomics logo"></a>
-	<a target="_blank" rel="noopener" href="https://from-now-on.com"><img src="organisations/from-now-on.png" alt="From-Now-On logo"></a>
-	<a target="_blank" rel="noopener" href="https://itslearning.com"><img src="organisations/itslearning.svg" alt="itslearning logo"></a>
-	<a target="_blank" rel="noopener" href="http://mustlab.ru"><img src="organisations/mustlab.png" alt="Mustlab logo"></a>
-	<a target="_blank" rel="noopener" href="https://www.nesta.org.uk"><img src="organisations/nesta.svg" alt="Nesta logo"></a>
-	<a target="_blank" rel="noopener" href="https://www.nonkositelecoms.com"><img src="organisations/nonkosi.svg" alt="Nonkosi Telecoms logo"></a>
-	<a target="_blank" rel="noopener" href="https://www.nzz.ch"><img src="organisations/nzz.svg" alt="Neue Zürcher Zeitung logo"></a>
-	<a target="_blank" rel="noopener" href="https://nytimes.com"><img src="organisations/nyt.svg" alt="The New York Times logo"></a>
-	<a target="_blank" rel="noopener" href="https://openstate.eu"><img src="organisations/open-state-foundation.svg" alt="Open State Foundation logo"></a>
-	<a target="_blank" rel="noopener" href="https://razorpay.com"><img src="organisations/razorpay.svg" alt="Razorpay logo"></a>
-	<a target="_blank" rel="noopener" href="https://sp.nl"><img src="organisations/socialist-party.svg" alt="Socialist Party logo"></a>
-	<a target="_blank" rel="noopener" href="https://www.stone.co"><img src="organisations/stone.svg" alt="Stone Payments logo"></a>
-	<a target="_blank" rel="noopener" href="https://www.strixengine.com"><img src="organisations/strixcloud.svg" alt="Strix Cloud logo"><span>Strix Cloud</span></a>
-	<a target="_blank" rel="noopener" href="https://thunderdome.dev"><img src="organisations/thunderdome.svg" alt="Thunderdome logo"></a>
-	<a target="_blank" rel="noopener" href="https://m.tokopedia.com"><img src="organisations/tokopedia.png" alt="Tokopedia logo"></a>
+	<a target="_blank" rel="noopener" href="https://beyonk.com"><img src="organisations/beyonk.svg" alt="Beyonk logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://chess.com" style="background-color: rgb(49,46,43);"><img src="organisations/chess.svg" alt="Chess.com logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://datawrapper.de"><img src="organisations/datawrapper.svg" alt="Datawrapper logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://db.nomics.world" style="background-color: rgb(15,39,47);"><picture><source type="image/webp" srcset="organisations/dbnomics.webp"><img src="organisations/dbnomics.jpg" alt="DBNomics logo" loading="lazy"></picture></a>
+	<a target="_blank" rel="noopener" href="https://from-now-on.com"><img src="organisations/from-now-on.png" alt="From-Now-On logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://itslearning.com"><img src="organisations/itslearning.svg" alt="itslearning logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="http://mustlab.ru"><img src="organisations/mustlab.png" alt="Mustlab logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://www.nesta.org.uk"><img src="organisations/nesta.svg" alt="Nesta logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://www.nonkositelecoms.com"><img src="organisations/nonkosi.svg" alt="Nonkosi Telecoms logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://www.nzz.ch"><img src="organisations/nzz.svg" alt="Neue Zürcher Zeitung logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://nytimes.com"><img src="organisations/nyt.svg" alt="The New York Times logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://openstate.eu"><img src="organisations/open-state-foundation.svg" alt="Open State Foundation logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://razorpay.com"><img src="organisations/razorpay.svg" alt="Razorpay logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://sp.nl"><img src="organisations/socialist-party.svg" alt="Socialist Party logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://www.stone.co"><img src="organisations/stone.svg" alt="Stone Payments logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://www.strixengine.com"><img src="organisations/strixcloud.svg" alt="Strix Cloud logo" loading="lazy"><span>Strix Cloud</span></a>
+	<a target="_blank" rel="noopener" href="https://thunderdome.dev"><img src="organisations/thunderdome.svg" alt="Thunderdome logo" loading="lazy"></a>
+	<a target="_blank" rel="noopener" href="https://m.tokopedia.com"><img src="organisations/tokopedia.png" alt="Tokopedia logo" srcset="organisations/tokopedia.2x.png 2x, organisations/tokopedia.3x.png 3x" loading="lazy"></a>
 	<a target="_blank" rel="noopener" href="https://github.com/sveltejs/svelte/blob/master/site/src/routes/_components/WhosUsingSvelte.svelte" class="add-yourself"><span>+ your company?</span></a>
 </div>
diff --git a/site/static/organisations/dbnomics.jpg b/site/static/organisations/dbnomics.jpg
new file mode 100644
index 0000000000..9eb3228b3c
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diff --git a/site/static/organisations/dbnomics.png b/site/static/organisations/dbnomics.png
deleted file mode 100644
index 27c59f5e17..0000000000
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diff --git a/site/static/organisations/dbnomics.webp b/site/static/organisations/dbnomics.webp
new file mode 100644
index 0000000000..14f3431bba
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diff --git a/site/static/organisations/tokopedia.2x.png b/site/static/organisations/tokopedia.2x.png
new file mode 100644
index 0000000000..5ba45fdb2b
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diff --git a/site/static/organisations/tokopedia.3x.png b/site/static/organisations/tokopedia.3x.png
new file mode 100644
index 0000000000..52b34a0b91
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diff --git a/site/static/organisations/tokopedia.png b/site/static/organisations/tokopedia.png
index bc5231cd5a..2c8b9c09ce 100644
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