diff --git a/.changeset/rare-mirrors-act.md b/.changeset/rare-mirrors-act.md
new file mode 100644
index 0000000000..02a60012a1
--- /dev/null
+++ b/.changeset/rare-mirrors-act.md
@@ -0,0 +1,5 @@
+---
+"svelte": patch
+---
+
+fix: better support for lazy img elements
diff --git a/packages/svelte/src/compiler/phases/3-transform/client/visitors/template.js b/packages/svelte/src/compiler/phases/3-transform/client/visitors/template.js
index e42e1cbc65..082a6c4dee 100644
--- a/packages/svelte/src/compiler/phases/3-transform/client/visitors/template.js
+++ b/packages/svelte/src/compiler/phases/3-transform/client/visitors/template.js
@@ -1889,11 +1889,23 @@ export const template_visitors = {
 		let is_content_editable = false;
 		let has_content_editable_binding = false;
 
-		if (is_custom_element) {
+		if (
 			// cloneNode is faster, but it does not instantiate the underlying class of the
 			// custom element until the template is connected to the dom, which would
 			// cause problems when setting properties on the custom element.
 			// Therefore we need to use importNode instead, which doesn't have this caveat.
+			is_custom_element ||
+			// If we have an <img loading="lazy"> occurance, we need to use importNode for FF
+			// otherwise, the image won't be lazy. If we detect an attribute for "loading" then
+			// just fallback to using importNode. Also if we have a spread attribute on the img,
+			// then it might contain this property, so we also need to fallback there too.
+			(node.name === 'img' &&
+				node.attributes.some(
+					(attribute) =>
+						attribute.type === 'SpreadAttribute' ||
+						(attribute.type === 'Attribute' && attribute.name === 'loading')
+				))
+		) {
 			metadata.context.template_needs_import_node = true;
 		}
 
diff --git a/packages/svelte/src/internal/client/dom/template.js b/packages/svelte/src/internal/client/dom/template.js
index 061351bdc8..287fba88b8 100644
--- a/packages/svelte/src/internal/client/dom/template.js
+++ b/packages/svelte/src/internal/client/dom/template.js
@@ -251,7 +251,7 @@ export function text(anchor) {
 	return push_template_node(node);
 }
 
-export const comment = template('<!>', TEMPLATE_FRAGMENT);
+export const comment = template('<!>', TEMPLATE_FRAGMENT | TEMPLATE_USE_IMPORT_NODE);
 
 /**
  * Assign the created (or in hydration mode, traversed) dom elements to the current block