diff --git a/src/generators/dom/Block.ts b/src/generators/dom/Block.ts
index 70323ae5cf..4c494de794 100644
--- a/src/generators/dom/Block.ts
+++ b/src/generators/dom/Block.ts
@@ -355,8 +355,8 @@ export default class Block {
 					${properties}
 				};
 			}
-		`.replace(/(\\\\)?#(\w*)/g, (match, escaped, name) => {
-			return escaped ? match.slice(2) : this.alias(name);
+		`.replace(/(#+)(\w*)/g, (match: string, sigil: string, name: string) => {
+			return sigil === '#' ? this.alias(name) : sigil.slice(1) + name;
 		});
 	}
 }
diff --git a/src/generators/dom/index.ts b/src/generators/dom/index.ts
index e2cbc4751c..4458a3f9d4 100644
--- a/src/generators/dom/index.ts
+++ b/src/generators/dom/index.ts
@@ -145,9 +145,12 @@ export default function dom(
 	if (generator.stylesheet.hasStyles && options.css !== false) {
 		const { css, cssMap } = generator.stylesheet.render(options.filename);
 
-		const textContent = stringify(options.dev ?
+		// special case: we only want to escape '@' and not '#', because at this point all we'll be unescaping is '@'
+		const textContent = JSON.stringify((options.dev ?
 			`${css}\n/*# sourceMappingURL=${cssMap.toUrl()} */` :
-			css);
+			css).replace(/(@+)/g, (match: string) => {
+				return match + match[0];
+			}));
 
 		builder.addBlock(deindent`
 			function @add_css () {
@@ -281,9 +284,8 @@ export default function dom(
 
 	let result = builder
 		.toString()
-		.replace(/(\\\\)?([@#])(\w*)/g, (match: string, escaped: string, sigil: string, name: string) => {
-			if (escaped) return match.slice(2);
-			if (sigil !== '@') return match;
+		.replace(/(@+)(\w*)/g, (match: string, sigil: string, name: string) => {
+			if (sigil !== '@') return sigil.slice(1) + name;
 
 			if (name in shared) {
 				if (options.dev && `${name}Dev` in shared) name = `${name}Dev`;
diff --git a/src/generators/server-side-rendering/index.ts b/src/generators/server-side-rendering/index.ts
index 59f9701e7a..0f1771da7a 100644
--- a/src/generators/server-side-rendering/index.ts
+++ b/src/generators/server-side-rendering/index.ts
@@ -6,6 +6,7 @@ import preprocess from './preprocess';
 import visit from './visit';
 import { removeNode, removeObjectKey } from '../../utils/removeNode';
 import { Parsed, Node, CompileOptions } from '../../interfaces';
+import { stringify } from '../../utils/stringify';
 
 export class SsrGenerator extends Generator {
 	bindings: string[];
@@ -93,7 +94,7 @@ export default function ssr(
 
 		var ${name} = {};
 
-		${name}.filename = ${JSON.stringify(options.filename)};
+		${name}.filename = ${stringify(options.filename)};
 
 		${name}.data = function () {
 			return ${templateProperties.data ? `@template.data()` : `{}`};
@@ -133,8 +134,8 @@ export default function ssr(
 				deindent`
 				components.push({
 					filename: ${name}.filename,
-					css: ${JSON.stringify(css)},
-					map: ${JSON.stringify(cssMap)}
+					css: ${stringify(css)},
+					map: ${stringify(cssMap.toString())}
 				});
 			`}
 
@@ -169,7 +170,7 @@ export default function ssr(
 
 		var escaped = {
 			'"': '"',
-			"'": ''',
+			"'": '&##39;',
 			'&': '&',
 			'<': '&lt;',
 			'>': '&gt;'
@@ -178,11 +179,8 @@ export default function ssr(
 		function __escape ( html ) {
 			return String( html ).replace( /["'&<>]/g, match => escaped[ match ] );
 		}
-	`.replace(/(\\)?([@#])(\w*)/g, (match: string, escaped: string, sigil: string, name: string) => {
-		if (escaped) return match.slice(1);
-		if (sigil !== '@') return match;
-
-		return generator.alias(name);
+	`.replace(/(@+|#+)(\w*)/g, (match: string, sigil: string, name: string) => {
+		return sigil === '@' ? generator.alias(name) : sigil.slice(1) + name;
 	});
 
 	return generator.generate(result, options, { name, format });
diff --git a/src/generators/server-side-rendering/visitors/Component.ts b/src/generators/server-side-rendering/visitors/Component.ts
index 75785d6ffd..0b04a13b11 100644
--- a/src/generators/server-side-rendering/visitors/Component.ts
+++ b/src/generators/server-side-rendering/visitors/Component.ts
@@ -5,6 +5,7 @@ import Block from '../Block';
 import { Node } from '../../../interfaces';
 import getObject from '../../../utils/getObject';
 import getTailSnippet from '../../../utils/getTailSnippet';
+import { stringify } from '../../../utils/stringify';
 
 export default function visitComponent(
 	generator: SsrGenerator,
@@ -41,7 +42,7 @@ export default function visitComponent(
 			} else if (attribute.value.length === 1) {
 				const chunk = attribute.value[0];
 				if (chunk.type === 'Text') {
-					value = isNaN(chunk.data) ? JSON.stringify(chunk.data) : chunk.data;
+					value = isNaN(chunk.data) ? stringify(chunk.data) : chunk.data;
 				} else {
 					const { snippet } = block.contextualise(chunk.expression);
 					value = snippet;
diff --git a/src/utils/stringify.ts b/src/utils/stringify.ts
index c16ac7a937..de9f223d9a 100644
--- a/src/utils/stringify.ts
+++ b/src/utils/stringify.ts
@@ -3,5 +3,7 @@ export function stringify(data: string) {
 }
 
 export function escape(data: string) {
-	return data.replace(/([^\\@#])?([@#])/g, '$1\\$2');
+	return data.replace(/(@+|#+)/g, (match: string) => {
+		return match + match[0];
+	});
 }