diff --git a/site/content/blog/2018-12-27-virtual-dom-is-pure-overhead.md b/site/content/blog/2018-12-27-virtual-dom-is-pure-overhead.md
index df538136ff..062745b192 100644
--- a/site/content/blog/2018-12-27-virtual-dom-is-pure-overhead.md
+++ b/site/content/blog/2018-12-27-virtual-dom-is-pure-overhead.md
@@ -136,6 +136,8 @@ function MoreRealisticComponent(props) {
 
 Here, we're generating a new array of virtual `<li>` elements — each with their own inline event handler — on every state change, regardless of whether `props.items` has changed. Unless you're unhealthily obsessed with performance, you're not going to optimise that. There's no point. It's plenty fast enough. But you know what would be even faster? *Not doing that.*
 
+<aside><p><a href="https://reactjs.org/docs/hooks-intro.html">React Hooks</a> doubles down on defaulting to doing unnecessary work, with <a href="https://twitter.com/thekitze/status/1078582382201131008">predictable results</a>.</p></aside>
+
 The danger of defaulting to doing unnecessary work, even if that work is trivial, is that your app will eventually succumb to 'death by a thousand cuts' with no clear bottleneck to aim at once it's time to optimise.
 
 Svelte is explicitly designed to prevent you from ending up in that situation.