diff --git a/src/compiler/compile/nodes/Element.ts b/src/compiler/compile/nodes/Element.ts
index ea0160e2b4..bd688e0bdd 100644
--- a/src/compiler/compile/nodes/Element.ts
+++ b/src/compiler/compile/nodes/Element.ts
@@ -106,10 +106,11 @@ export default class Element extends Node {
 	children: INode[];
 	namespace: string;
 	needs_manual_style_scoping: boolean;
+	dynamic_tag: boolean;
 
 	constructor(component, parent, scope, info: any) {
 		super(component, parent, scope, info);
-		this.name = info.name;
+		this.name = this.get_element_name(info);
 
 		this.namespace = get_namespace(parent, this, component.namespace);
 
@@ -223,6 +224,26 @@ export default class Element extends Node {
 		component.stylesheet.apply(this);
 	}
 
+	get_element_name(info: any) {
+		let elementName = info.name;
+
+		if (elementName === 'svelte:element') {
+			const tag_attribute = info.attributes.find(node => node.name === 'tag');
+
+			if (tag_attribute) {
+				const tagValue = tag_attribute.value[0];
+
+				if (tagValue.data) {
+					elementName = tagValue.data;
+				} else {
+					this.dynamic_tag = tagValue.expression.name;
+				}
+			}
+		}
+
+		return elementName;
+	}
+
 	validate() {
 		if (a11y_distracting_elements.has(this.name)) {
 			// no-distracting-elements
diff --git a/src/compiler/compile/render_dom/wrappers/Element/index.ts b/src/compiler/compile/render_dom/wrappers/Element/index.ts
index e3eec5d600..fa60feac62 100644
--- a/src/compiler/compile/render_dom/wrappers/Element/index.ts
+++ b/src/compiler/compile/render_dom/wrappers/Element/index.ts
@@ -393,7 +393,7 @@ export default class ElementWrapper extends Wrapper {
 	}
 
 	get_render_statement() {
-		const { name, namespace } = this.node;
+		const { name, namespace, dynamic_tag } = this.node;
 
 		if (namespace === 'http://www.w3.org/2000/svg') {
 			return x`@svg_element("${name}")`;
@@ -408,6 +408,10 @@ export default class ElementWrapper extends Wrapper {
 			return x`@element_is("${name}", ${is.render_chunks().reduce((lhs, rhs) => x`${lhs} + ${rhs}`)});`;
 		}
 
+		if (dynamic_tag) {
+			return x`@element(#ctx.${dynamic_tag} || ${dynamic_tag})`;
+		}
+
 		return x`@element("${name}")`;
 	}
 
diff --git a/src/compiler/parse/state/tag.ts b/src/compiler/parse/state/tag.ts
index c7e761afc2..df55528712 100644
--- a/src/compiler/parse/state/tag.ts
+++ b/src/compiler/parse/state/tag.ts
@@ -18,7 +18,7 @@ const meta_tags = new Map([
 	['svelte:body', 'Body']
 ]);
 
-const valid_meta_tags = Array.from(meta_tags.keys()).concat('svelte:self', 'svelte:component');
+const valid_meta_tags = Array.from(meta_tags.keys()).concat('svelte:self', 'svelte:component', 'svelte:element');
 
 const specials = new Map([
 	[
@@ -39,6 +39,7 @@ const specials = new Map([
 
 const SELF = /^svelte:self(?=[\s/>])/;
 const COMPONENT = /^svelte:component(?=[\s/>])/;
+const ELEMENT = /^svelte:element(?=[\s/>])/;
 
 function parent_is_head(stack) {
 	let i = stack.length;
@@ -182,6 +183,24 @@ export default function tag(parser: Parser) {
 		element.expression = definition.value[0].expression;
 	}
 
+	if (name === 'svelte:element') {
+		const index = element.attributes.findIndex(attr => attr.type === 'Attribute' && attr.name === 'tag');
+		if (!~index) {
+			parser.error({
+				code: `missing-component-definition`,
+				message: `<svelte:element> must have a 'tag' attribute`
+			}, start);
+		}
+
+		const definition = element.attributes[index];
+		if (definition.value === true || definition.value.length !== 1 || (definition.value[0].type !== 'Text' && definition.value[0].type !== 'MustacheTag')) {
+			parser.error({
+				code: `invalid-tag-definition`,
+				message: `invalid tag definition`
+			}, definition.start);
+		}
+	}
+
 	// special cases – top-level <script> and <style>
 	if (specials.has(name) && parser.stack.length === 1) {
 		const special = specials.get(name);
@@ -259,6 +278,8 @@ function read_tag_name(parser: Parser) {
 
 	if (parser.read(COMPONENT)) return 'svelte:component';
 
+	if (parser.read(ELEMENT)) return 'svelte:element';
+
 	const name = parser.read_until(/(\s|\/|>)/);
 
 	if (meta_tags.has(name)) return name;