diff --git a/compiler/parse/read/directives.js b/compiler/parse/read/directives.js
index e1bd3f6c30..32bcf39e68 100644
--- a/compiler/parse/read/directives.js
+++ b/compiler/parse/read/directives.js
@@ -43,17 +43,21 @@ export function readEventHandlerDirective ( parser, start, name ) {
 }
 
 export function readBindingDirective ( parser, start, name ) {
-	const quoteMark = (
-		parser.eat( `'` ) ? `'` :
-		parser.eat( `"` ) ? `"` :
-		null
-	);
+	let value = name; // shorthand – bind:foo equivalent to bind:foo='foo'
 
-	const value = parser.read( /([a-zA-Z_$][a-zA-Z0-9_$]*)(\.[a-zA-Z_$][a-zA-Z0-9_$]*)*/ );
-	if ( !value ) parser.error( `Expected valid property name` );
+	if ( parser.eat( '=' ) ) {
+		const quoteMark = (
+			parser.eat( `'` ) ? `'` :
+			parser.eat( `"` ) ? `"` :
+			null
+		);
 
-	if ( quoteMark ) {
-		parser.eat( quoteMark, true );
+		value = parser.read( /([a-zA-Z_$][a-zA-Z0-9_$]*)(\.[a-zA-Z_$][a-zA-Z0-9_$]*)*/ );
+		if ( !value ) parser.error( `Expected valid property name` );
+
+		if ( quoteMark ) {
+			parser.eat( quoteMark, true );
+		}
 	}
 
 	return {
diff --git a/compiler/parse/state/tag.js b/compiler/parse/state/tag.js
index 15e65d8cea..e8c627c93a 100644
--- a/compiler/parse/state/tag.js
+++ b/compiler/parse/state/tag.js
@@ -147,7 +147,6 @@ function readAttribute ( parser ) {
 	}
 
 	if ( /^bind:/.test( name ) ) {
-		parser.eat( '=', true );
 		return readBindingDirective( parser, start, name.slice( 5 ) );
 	}
 
diff --git a/test/parser/binding-shorthand/input.html b/test/parser/binding-shorthand/input.html
new file mode 100644
index 0000000000..31f9c872b0
--- /dev/null
+++ b/test/parser/binding-shorthand/input.html
@@ -0,0 +1 @@
+<Widget bind:foo/>
diff --git a/test/parser/binding-shorthand/output.json b/test/parser/binding-shorthand/output.json
new file mode 100644
index 0000000000..61c24975a2
--- /dev/null
+++ b/test/parser/binding-shorthand/output.json
@@ -0,0 +1,27 @@
+{
+	"html": {
+		"start": 0,
+		"end": 18,
+		"type": "Fragment",
+		"children": [
+			{
+				"start": 0,
+				"end": 18,
+				"type": "Element",
+				"name": "Widget",
+				"attributes": [
+					{
+						"start": 8,
+						"end": 16,
+						"type": "Binding",
+						"name": "foo",
+						"value": "foo"
+					}
+				],
+				"children": []
+			}
+		]
+	},
+	"css": null,
+	"js": null
+}