diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
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--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -1,5 +1,7 @@
 # Contributing
 
+_See also: [Flutter's code of conduct](https://flutter.io/design-principles/#code-of-conduct)_
+
 Want to contribute to the Flutter sample ecosystem? Great! First, read this
 page (including the small print at the end).
 
diff --git a/INDEX.md b/INDEX.md
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@@ -0,0 +1,78 @@
+# A curated list of samples
+
+Contained in this list are sample apps, demos, and examples that can help you
+grow your Flutter skills. Some are maintained here by the Flutter team,
+but many have been created by the Flutter community and are kept in other repos
+in and out of GitHub.
+
+This is not an exhaustive list of samples, and just because because a project
+isn't listed here doesn't mean that it's not worth exploring. Similarly, while
+the Flutter team works to keep this list up to date, there are plenty of others
+created by the community, such as
+[Awesome Flutter](https://github.com/Solido/awesome-flutter) from @Solido.
+
+## How-to Collections
+
+#### [Flutter Examples](https://github.com/nisrulz/flutter-examples) [![GitHub stars](https://img.shields.io/github/stars/nisrulz/flutter-examples.svg?style=social&label=Star)](https://github.com/nisrulz/flutter-examples) [![GitHub forks](https://img.shields.io/github/forks/nisrulz/flutter-examples.svg?style=social&label=Fork)](https://github.com/nisrulz/flutter-examples/fork)
+
+A collection of single-topic examples from Nishant Srivastava. These include
+everything from gradients to JSON to routing and more.
+
+#### [Flutter Example Apps](https://github.com/iampawan/FlutterExampleApps) [![GitHub stars](https://img.shields.io/github/stars/iampawan/FlutterExampleApps.svg?style=social&label=Star)](https://github.com/iampawan/FlutterExampleApps) [![GitHub forks](https://img.shields.io/github/forks/iampawan/FlutterExampleApps.svg?style=social&label=Fork)](https://github.com/iampawan/FlutterExampleApps/fork)
+
+Several dozen examples from Flutter GDE Pawan Kumar. These cover state
+management, Firebase, UI design, and many other topics. Each one comes with a
+YouTube video showing implementation.
+
+#### [Flutter by Example](https://github.com/mjohnsullivan/flutter-by-example) [![GitHub stars](https://img.shields.io/github/stars/mjohnsullivan/flutter-by-example.svg?style=social&label=Star)](https://github.com/mjohnsullivan/flutter-by-example) [![GitHub forks](https://img.shields.io/github/forks/mjohnsullivan/flutter-by-example.svg?style=social&label=Fork)](https://github.com/mjohnsullivan/flutter-by-example/fork)
+
+Twenty-odd samples detailing common tasks with Flutter: how to use text fields,
+streams and StreamBuilders, and more.
+
+## Architecture / networking / backend
+
+#### [Flutter Architectural Samples](https://github.com/brianegan/flutter_architecture_samples) [![GitHub stars](https://img.shields.io/github/stars/brianegan/flutter_architecture_samples.svg?style=social&label=Star)](https://github.com/brianegan/flutter_architecture_samples) [![GitHub forks](https://img.shields.io/github/forks/brianegan/flutter_architecture_samples.svg?style=social&label=Fork)](https://github.com/brianegan/flutter_architecture_samples/fork)
+
+Brian Egan's implementations of TodoMVC using a variety of state management and
+architectural approaches. If you'd like to see how an app built with
+`flutter-redux` is different from one using BLoC, this is a great place to
+start.
+
+#### [jsonexample](jsonexample) _(Flutter team)_
+
+A simple app showing three different approaches to deserializing JSON:
+hand-written constructors, `json_serializable`, and `built_value`.
+
+## UI
+
+#### [Flutter UI Kit](https://github.com/iampawan/Flutter-UI-Kit) [![GitHub stars](https://img.shields.io/github/stars/iampawan/Flutter-UI-Kit.svg?style=social&label=Star)](https://github.com/iampawan/Flutter-UI-Kit) [![GitHub forks](https://img.shields.io/github/forks/iampawan/Flutter-UI-Kit.svg?style=social&label=Fork)](https://github.com/iampawan/Flutter-UI-Kit/fork)
+Another sample from Flutter GDE Pawan Kumar, this repo includes a variety of
+polished UI examples.
+
+
+#### [Flutter Challenges](https://github.com/matthew-carroll?tab=repositories&q=flutter_ui_challenge)
+More a GitHub search result than a single repo, Matt Carroll's Flutter UI
+challenges showcase some amazing designs powered by Flutter. Make sure to check
+the accompanying YouTube video so you can watch Matt implement them.
+
+## Full apps
+
+#### [inKino](https://github.com/roughike/inKino) [![GitHub stars](https://img.shields.io/github/stars/roughike/inKino.svg?style=social&label=Star)](https://github.com/roughike/inKino) [![GitHub forks](https://img.shields.io/github/forks/roughike/inKino.svg?style=social&label=Fork)](https://github.com/roughike/inKino/fork)
+An unofficial Finnkino client that shows movie details and showtimes for movies
+in Finland. It's currently available in both the
+[App Store](https://itunes.apple.com/gb/app/inkino/id1367181450?mt=8) and
+[Play Store](https://play.google.com/store/apps/details?id=com.roughike.inkino).
+
+#### [FlutterFlip](https://github.com/redbrogdon/flutterflip) [![GitHub stars](https://img.shields.io/github/stars/redbrogdon/flutterflip.svg?style=social&label=Star)](https://github.com/redbrogdon/flutterflip) [![GitHub forks](https://img.shields.io/github/forks/redbrogdon/flutterflip.svg?style=social&label=Fork)](https://github.com/redbrogdon/flutterflip/fork)
+A simple reversi clone built with Flutter. It showcases some implicit animations
+and how to move work off the UI thread into an isolate.
+
+## Demos
+
+#### [Shrine](shrine) _(Flutter team)_
+The Shrine demo app from the Flutter team. It's designed to showcase how apps
+can put their own spin on the Material Design components and how to use
+ScopedModel to maintain app state across screens.
+
+#### [Flutter Gallery](https://github.com/flutter/flutter/tree/master/examples/flutter_gallery) _(Flutter team)_
+The official Flutter Gallery. There's tons of stuff in here. Just tons.
diff --git a/README.md b/README.md
index 98379ca65..0c5e2eeeb 100644
--- a/README.md
+++ b/README.md
@@ -9,10 +9,12 @@ This repo will be getting significantly larger as Flutter progresses toward 1.0.
 
 ## Index
 
-### [`jsonexample`](jsonexample)
+For a curated list of samples in this repo and elsewhere, see the
+[index](INDEX.md).
 
-A simple app that deserializes a set of JSON strings using three
-different libraries: `dart:convert`, `json_serializable`, and `built_value`.
+## Interested in contributing?
+
+See the [contributor's guide](CONTRIBUTING.md)!
 
 ## Questions or issues?