diff --git a/lib/game/components/backbox/backbox.dart b/lib/game/components/backbox/backbox.dart
index f0fe2511..dad2c118 100644
--- a/lib/game/components/backbox/backbox.dart
+++ b/lib/game/components/backbox/backbox.dart
@@ -6,6 +6,7 @@ import 'package:leaderboard_repository/leaderboard_repository.dart';
 import 'package:pinball/game/components/backbox/bloc/backbox_bloc.dart';
 import 'package:pinball/game/components/backbox/displays/displays.dart';
 import 'package:pinball/game/game.dart';
+import 'package:pinball/l10n/l10n.dart';
 import 'package:pinball_components/pinball_components.dart';
 import 'package:pinball_flame/pinball_flame.dart';
 import 'package:pinball_theme/pinball_theme.dart' hide Assets;
@@ -107,8 +108,10 @@ class Backbox extends PositionComponent with ZIndex, HasGameRef {
       _display.add(
         ShareDisplay(
           onShare: (platform) {
+            final message = readProvider<AppLocalizations>()
+                .iGotScoreAtPinball(state.score);
             final url = _shareRepository.shareText(
-              value: state.score.toString(),
+              value: message,
               platform: platform,
             );
             openLink(url);
diff --git a/lib/l10n/arb/app_en.arb b/lib/l10n/arb/app_en.arb
index 9deabcb8..a9b12291 100644
--- a/lib/l10n/arb/app_en.arb
+++ b/lib/l10n/arb/app_en.arb
@@ -189,7 +189,7 @@
     "description": "Text shown on the mobile controls enter button"
   },
   "initialsErrorTitle": "Uh-oh... well, that didn’t work",
-  "@enter": {
+  "@initialsErrorTitle": {
     "description": "Title shown when the initials submission fails"
   },
   "initialsErrorMessage": "Please try a different combination of letters",
@@ -212,5 +212,14 @@
   "socialMediaAccount": "social media account!",
   "@socialMediaAccount": {
     "description": "Text displayed on share screen for description"
+  },
+  "iGotScoreAtPinball": "I got {score} at the #IOPinball machine, can you beat my score? See you at #GoogleIO!",
+  "@iGotScoreAtPinball": {
+    "description": "Text to share score on Social Network",
+    "placeholders": {
+      "score": {
+          "type": "int"
+      }
+    }
   }
 }
diff --git a/lib/main.dart b/lib/main.dart
index 0ef302fc..cb8c78da 100644
--- a/lib/main.dart
+++ b/lib/main.dart
@@ -12,7 +12,7 @@ void main() {
   bootstrap((firestore, firebaseAuth) async {
     final leaderboardRepository = LeaderboardRepository(firestore);
     const shareRepository =
-        ShareRepository(appUrl: ShareRepository.googleIOEvent);
+        ShareRepository(appUrl: ShareRepository.pinballGameUrl);
     final authenticationRepository = AuthenticationRepository(firebaseAuth);
     final pinballAudioPlayer = PinballAudioPlayer();
     unawaited(
diff --git a/packages/share_repository/lib/src/share_repository.dart b/packages/share_repository/lib/src/share_repository.dart
index e01f5746..16c29aee 100644
--- a/packages/share_repository/lib/src/share_repository.dart
+++ b/packages/share_repository/lib/src/share_repository.dart
@@ -17,6 +17,9 @@ class ShareRepository {
   /// Url to the Google IO Event.
   static const googleIOEvent = 'https://events.google.com/io/';
 
+  /// Url to the Pinball game.
+  static const pinballGameUrl = 'https://ashehwkdkdjruejdnensjsjdne.web.app/#/';
+
   /// Returns a url to share the [value] on the given [platform].
   ///
   /// The returned url can be opened using the [url_launcher](https://pub.dev/packages/url_launcher) package.
diff --git a/test/game/components/backbox/backbox_test.dart b/test/game/components/backbox/backbox_test.dart
index e88d663f..b99b86ab 100644
--- a/test/game/components/backbox/backbox_test.dart
+++ b/test/game/components/backbox/backbox_test.dart
@@ -154,6 +154,9 @@ class _MockAppLocalizations extends Mock implements AppLocalizations {
 
   @override
   String get leaderboardErrorMessage => '';
+
+  @override
+  String iGotScoreAtPinball(int _) => '';
 }
 
 void main() {
@@ -508,7 +511,7 @@ void main() {
 
           verify(
             () => shareRepository.shareText(
-              value: state.score.toString(),
+              value: any(named: 'value'),
               platform: SharePlatform.facebook,
             ),
           ).called(1);
@@ -562,7 +565,7 @@ void main() {
 
           verify(
             () => shareRepository.shareText(
-              value: state.score.toString(),
+              value: any(named: 'value'),
               platform: SharePlatform.twitter,
             ),
           ).called(1);