diff --git a/cmd/helm/init.go b/cmd/helm/init.go
index 6924d4eb4..42d923e95 100644
--- a/cmd/helm/init.go
+++ b/cmd/helm/init.go
@@ -147,7 +147,7 @@ func initRepo(url, cacheFile string, out io.Writer, skipRefresh bool, home helmp
 	// In this case, the cacheFile is always absolute. So passing empty string
 	// is safe.
 	if err := r.DownloadIndexFile(""); err != nil {
-		return nil, errors.Wrapf(err, "looks like %q is not a valid chart repository or cannot be reached", url)
+		return nil, errors.Wrapf(err, "%s is not a valid chart repository or cannot be reached", url)
 	}
 
 	return &c, nil