diff --git a/expandybird/Makefile b/expandybird/Makefile
index 16f0c7882..df97481fd 100644
--- a/expandybird/Makefile
+++ b/expandybird/Makefile
@@ -19,6 +19,7 @@ include ../include.mk
 DOCKER_REGISTRY := gcr.io
 PREFIX := $(DOCKER_REGISTRY)/$(PROJECT)
 IMAGE := expandybird
+TAG := latest
 
 ROOT_DIR := $(abspath ./..)
 DIR = $(ROOT_DIR)
diff --git a/include.mk b/include.mk
index 28b957e61..fba7d5f4e 100644
--- a/include.mk
+++ b/include.mk
@@ -5,8 +5,6 @@ info:
 	@echo "Project: ${PROJECT}"
 	@echo "Image: ${IMAGE}"
 
-TAG := $(shell echo `date +"%s"`_`date +"%N"`)
-
 .PHONY: test-unit
 test-unit:
 	@echo Running tests...
diff --git a/manager/Makefile b/manager/Makefile
index 209c874f2..2e3a2ad55 100644
--- a/manager/Makefile
+++ b/manager/Makefile
@@ -19,6 +19,7 @@ include ../include.mk
 DOCKER_REGISTRY := gcr.io
 PREFIX := $(DOCKER_REGISTRY)/$(PROJECT)
 IMAGE := manager
+TAG := latest
 
 ROOT_DIR := $(abspath ./..)
 DIR = $(ROOT_DIR)
diff --git a/resourcifier/Makefile b/resourcifier/Makefile
index 9d6eebe1a..1b80a7dca 100644
--- a/resourcifier/Makefile
+++ b/resourcifier/Makefile
@@ -21,6 +21,7 @@ include ../include.mk
 DOCKER_REGISTRY := gcr.io
 PREFIX := $(DOCKER_REGISTRY)/$(PROJECT)
 IMAGE := resourcifier
+TAG := latest
 
 ROOT_DIR := $(abspath ./..)
 DIR = $(ROOT_DIR)