diff --git a/cmd/helm/dm.go b/cmd/helm/dm.go
index 9ba93bec9..cf21cb16f 100644
--- a/cmd/helm/dm.go
+++ b/cmd/helm/dm.go
@@ -48,9 +48,28 @@ func dmCmd() cli.Command {
 						Name:  "dry-run",
 						Usage: "Show what would be installed, but don't install anything.",
 					},
+					cli.StringFlag{
+						Name:   "resourcifier-image",
+						Usage:  "The full image name of the Docker image for resourcifier.",
+						EnvVar: "HELM_RESOURCIFIER_IMAGE",
+					},
+					cli.StringFlag{
+						Name:   "expandybird-image",
+						Usage:  "The full image name of the Docker image for expandybird.",
+						EnvVar: "HELM_EXPANDYBIRD_IMAGE",
+					},
+					cli.StringFlag{
+						Name:   "manager-image",
+						Usage:  "The full image name of the Docker image for manager.",
+						EnvVar: "HELM_MANAGER_IMAGE",
+					},
 				},
 				Action: func(c *cli.Context) {
-					if err := install(c.Bool("dry-run")); err != nil {
+					dry := c.Bool("dry-run")
+					ri := c.String("resourcifier-image")
+					ei := c.String("expandybird-image")
+					mi := c.String("manager-image")
+					if err := install(dry, ei, mi, ri); err != nil {
 						format.Err("%s (Run 'helm doctor' for more information)", err)
 						os.Exit(1)
 					}
@@ -111,12 +130,17 @@ func dmCmd() cli.Command {
 	}
 }
 
-func install(dryRun bool) error {
+func install(dryRun bool, ebImg, manImg, resImg string) error {
 	runner := getKubectlRunner(dryRun)
 
-	out, err := dm.Install(runner)
+	i := dm.NewInstaller()
+	i.Manager["Image"] = manImg
+	i.Resourcifier["Image"] = resImg
+	i.Expandybird["Image"] = ebImg
+
+	out, err := i.Install(runner)
 	if err != nil {
-		format.Err("Error installing: %s %s", out, err)
+		return err
 	}
 	format.Msg(out)
 	return nil
diff --git a/glide.lock b/glide.lock
index 3e60f4f38..2a683ff75 100644
--- a/glide.lock
+++ b/glide.lock
@@ -1,5 +1,5 @@
-hash: 2d8e32786782b7979a79850cfc489866a74c068e865f433a73ed4f50ef2644e9
-updated: 2016-02-29T11:21:24.093936684-08:00
+hash: d9beab9a799ac8dd0d76c4f7a3a32753d44833dd3527b3caa8e786865ea26816
+updated: 2016-03-04T09:54:13.155442463-07:00
 imports:
 - name: github.com/aokoli/goutils
   version: 9c37978a95bd5c709a15883b6242714ea6709e64
@@ -11,10 +11,6 @@ imports:
   - log
 - name: github.com/ghodss/yaml
   version: 73d445a93680fa1a78ae23a5839bad48f32ba1ee
-- name: github.com/golang/protobuf
-  version: 6aaa8d47701fa6cf07e914ec01fde3d4a1fe79c3
-  subpackages:
-  - proto
 - name: github.com/google/go-github
   version: b8b4ac742977310ff6e75140a403a38dab109977
   subpackages:
@@ -31,6 +27,8 @@ imports:
   version: 26a6070f849969ba72b72256e9f14cf519751690
 - name: github.com/Masterminds/semver
   version: c4f7ef0702f269161a60489ccbbc9f1241ad1265
+- name: github.com/Masterminds/sprig
+  version: fd057ca403105755181f84645696d705a58852dd
 - name: golang.org/x/net
   version: 04b9de9b512f58addf28c9853d50ebef61c3953e
   subpackages:
@@ -50,18 +48,6 @@ imports:
   - gensupport
   - googleapi
   - googleapi/internal/uritemplates
-- name: google.golang.org/appengine
-  version: 6bde959377a90acb53366051d7d587bfd7171354
-  subpackages:
-  - urlfetch
-  - internal
-  - internal/urlfetch
-  - internal/app_identity
-  - internal/modules
-  - internal/base
-  - internal/datastore
-  - internal/log
-  - internal/remote_api
 - name: google.golang.org/cloud
   version: fb10e8da373d97f6ba5e648299a10b3b91f14cd5
   subpackages:
@@ -71,7 +57,6 @@ imports:
   version: d90005c5262a3463800497ea5a89aed5fe22c886
   subpackages:
   - bson
-  - internal/sasl
   - internal/scram
 - name: gopkg.in/yaml.v2
   version: f7716cbe52baa25d2e9b0d0da546fcf909fc16b4
diff --git a/glide.yaml b/glide.yaml
index 4718d06d0..0ef3eafea 100644
--- a/glide.yaml
+++ b/glide.yaml
@@ -1,4 +1,6 @@
 package: github.com/kubernetes/deployment-manager
+ignore:
+- google.golang.com/appengine
 import:
 - package: github.com/Masterminds/semver
 - package: github.com/aokoli/goutils
@@ -7,10 +9,8 @@ import:
 - package: github.com/ghodss/yaml
 - package: github.com/google/go-github
   subpackages:
-  - /github
+  - github
 - package: github.com/gorilla/handlers
 - package: github.com/gorilla/mux
 - package: gopkg.in/yaml.v2
-- package: github.com/Masterminds/semver
-ignore:
-- google.golang.com/appengine
+- package: github.com/Masterminds/sprig
diff --git a/pkg/dm/install.go b/pkg/dm/install.go
index 44e411c20..3fde6359c 100644
--- a/pkg/dm/install.go
+++ b/pkg/dm/install.go
@@ -17,19 +17,58 @@ limitations under the License.
 package dm
 
 import (
+	"bytes"
+	"text/template"
+
+	"github.com/Masterminds/sprig"
 	"github.com/kubernetes/deployment-manager/pkg/format"
 	"github.com/kubernetes/deployment-manager/pkg/kubectl"
 )
 
+// Installer is capable of installing DM into Kubernetes.
+//
+// See InstallYAML.
+type Installer struct {
+	// TODO: At some point we could transform these from maps to structs.
+
+	// Expandybird params are used to render the expandybird manifest.
+	Expandybird map[string]interface{}
+	// Resourcifier params are used to render the resourcifier manifest.
+	Resourcifier map[string]interface{}
+	// Manager params are used to render the manager manifest.
+	Manager map[string]interface{}
+}
+
+// NewInstaller creates a new Installer.
+func NewInstaller() *Installer {
+	return &Installer{
+		Expandybird:  map[string]interface{}{},
+		Resourcifier: map[string]interface{}{},
+		Manager:      map[string]interface{}{},
+	}
+}
+
 // Install uses kubectl to install the base DM.
 //
 // Returns the string output received from the operation, and an error if the
 // command failed.
-func Install(runner kubectl.Runner) (string, error) {
-	o, err := runner.Create([]byte(InstallYAML))
+func (i *Installer) Install(runner kubectl.Runner) (string, error) {
+	b, err := i.expand()
+	if err != nil {
+		return "", err
+	}
+
+	o, err := runner.Create(b)
 	return string(o), err
 }
 
+func (i *Installer) expand() ([]byte, error) {
+	var b bytes.Buffer
+	t := template.Must(template.New("manifest").Funcs(sprig.TxtFuncMap()).Parse(InstallYAML))
+	err := t.Execute(&b, i)
+	return b.Bytes(), err
+}
+
 // IsInstalled checks whether DM has been installed.
 func IsInstalled(runner kubectl.Runner) bool {
 	// Basically, we test "all-or-nothing" here: if this returns without error
@@ -104,7 +143,7 @@ spec:
     spec:
       containers:
       - env: []
-        image: gcr.io/dm-k8s-testing/expandybird:latest
+        image: {{default "gcr.io/dm-k8s-testing/expandybird:latest" .Expandybird.Image}}
         name: expandybird
         ports:
         - containerPort: 8080
@@ -148,7 +187,7 @@ spec:
     spec:
       containers:
       - env: []
-        image: gcr.io/dm-k8s-testing/resourcifier:latest
+        image: {{ default "gcr.io/dm-k8s-testing/resourcifier:latest" .Resourcifier.Image }}
         name: resourcifier
         ports:
         - containerPort: 8080
@@ -192,7 +231,7 @@ spec:
     spec:
       containers:
       - env: []
-        image: gcr.io/dm-k8s-testing/manager:latest
+        image: {{ default "gcr.io/dm-k8s-testing/manager:latest" .Manager.Image }}
         name: manager
         ports:
         - containerPort: 8080