diff --git a/versioning.mk b/versioning.mk
index 8d96c8629..4ceb1c0d9 100644
--- a/versioning.mk
+++ b/versioning.mk
@@ -15,8 +15,16 @@ docker-push: docker-mutable-push docker-immutable-push
 
 .PHONY: docker-immutable-push
 docker-immutable-push:
+ifeq ($(DOCKER_REGISTRY),gcr.io)
+	gcloud docker push ${IMAGE}
+else
 	docker push ${IMAGE}
+endif
 
 .PHONY: docker-mutable-push
 docker-mutable-push:
+ifeq ($(DOCKER_REGISTRY),gcr.io)
+	gcloud docker push ${MUTABLE_IMAGE}
+else
 	docker push ${MUTABLE_IMAGE}
+endif