diff --git a/cmd/helm/rollback.go b/cmd/helm/rollback.go
index 7de98e404..783237ea7 100644
--- a/cmd/helm/rollback.go
+++ b/cmd/helm/rollback.go
@@ -85,6 +85,7 @@ func newRollbackCmd(cfg *action.Configuration, out io.Writer) *cobra.Command {
 	f.BoolVar(&client.WaitForJobs, "wait-for-jobs", false, "if set and --wait enabled, will wait until all Jobs have been completed before marking the release as successful. It will wait for as long as --timeout")
 	f.BoolVar(&client.CleanupOnFail, "cleanup-on-fail", false, "allow deletion of new resources created in this rollback when rollback fails")
 	f.IntVar(&client.MaxHistory, "history-max", settings.MaxHistory, "limit the maximum number of revisions saved per release. Use 0 for no limit")
+	f.StringToStringVarP(&client.Labels, "labels", "l", nil, "Labels that would be added to release metadata. Should be divided by comma. By default labels are propagated from the rollback target release.")
 
 	return cmd
 }
diff --git a/cmd/helm/rollback_test.go b/cmd/helm/rollback_test.go
index 6d38e16eb..f3612c0f7 100644
--- a/cmd/helm/rollback_test.go
+++ b/cmd/helm/rollback_test.go
@@ -17,6 +17,8 @@ limitations under the License.
 package main
 
 import (
+	"fmt"
+	"reflect"
 	"testing"
 
 	"helm.sh/helm/v3/pkg/chart"
@@ -121,3 +123,45 @@ func TestRollbackFileCompletion(t *testing.T) {
 	checkFileCompletion(t, "rollback myrelease", false)
 	checkFileCompletion(t, "rollback myrelease 1", false)
 }
+
+func TestRollbackWithLabels(t *testing.T) {
+	labels1 := map[string]string{"operation": "install", "firstLabel": "firstValue"}
+	labels2 := map[string]string{"operation": "upgrade", "secondLabel": "secondValue"}
+	expectedLabels := map[string]string{"operation": "rollback", "firstLabel": "firstValue"}
+
+	releaseName := "funny-bunny-labels"
+	rels := []*release.Release{
+		{
+			Name:    releaseName,
+			Info:    &release.Info{Status: release.StatusSuperseded},
+			Chart:   &chart.Chart{},
+			Version: 1,
+			Labels:  labels1,
+		},
+		{
+			Name:    releaseName,
+			Info:    &release.Info{Status: release.StatusDeployed},
+			Chart:   &chart.Chart{},
+			Version: 2,
+			Labels:  labels2,
+		},
+	}
+	storage := storageFixture()
+	for _, rel := range rels {
+		if err := storage.Create(rel); err != nil {
+			t.Fatal(err)
+		}
+	}
+	_, _, err := executeActionCommandC(storage, fmt.Sprintf("rollback -l operation=rollback %s 1", releaseName))
+	if err != nil {
+		t.Errorf("unexpected error, got '%v'", err)
+	}
+	updatedRel, err := storage.Get(releaseName, 3)
+	if err != nil {
+		t.Errorf("unexpected error, got '%v'", err)
+	}
+
+	if !reflect.DeepEqual(updatedRel.Labels, expectedLabels) {
+		t.Errorf("Expected {%v}, got {%v}", expectedLabels, updatedRel.Labels)
+	}
+}
diff --git a/pkg/action/rollback.go b/pkg/action/rollback.go
index f4ae896e3..f539b03b7 100644
--- a/pkg/action/rollback.go
+++ b/pkg/action/rollback.go
@@ -19,6 +19,7 @@ package action
 import (
 	"bytes"
 	"fmt"
+	"helm.sh/helm/v3/pkg/storage/driver"
 	"strings"
 	"time"
 
@@ -45,6 +46,7 @@ type Rollback struct {
 	Force         bool // will (if true) force resource upgrade through uninstall/recreate if needed
 	CleanupOnFail bool
 	MaxHistory    int // MaxHistory limits the maximum number of revisions saved per release
+	Labels        map[string]string
 }
 
 // NewRollback creates a new Rollback object with the given configuration.
@@ -135,6 +137,9 @@ func (r *Rollback) prepareRollback(name string) (*release.Release, *release.Rele
 		return nil, nil, err
 	}
 
+	if driver.ContainsSystemLabels(r.Labels) {
+		return nil, nil, fmt.Errorf("user suplied labels contains system reserved label name. System labels: %+v", driver.GetSystemLabels())
+	}
 	// Store a new release object with previous release's configuration
 	targetRelease := &release.Release{
 		Name:      name,
@@ -151,6 +156,7 @@ func (r *Rollback) prepareRollback(name string) (*release.Release, *release.Rele
 			Description: fmt.Sprintf("Rollback to %d", previousVersion),
 		},
 		Version:  currentRelease.Version + 1,
+		Labels:   mergeCustomLabels(previousRelease.Labels, r.Labels),
 		Manifest: previousRelease.Manifest,
 		Hooks:    previousRelease.Hooks,
 	}