diff --git a/docs/pushing.md b/docs/pushing.md
index 4f5ab9bfe..3f189839d 100644
--- a/docs/pushing.md
+++ b/docs/pushing.md
@@ -18,5 +18,5 @@ supported platforms and architectures, checkout the branch and tag you intend to
 and then run the following:
 
 ```
-$ PROJECT=kubernetes-helm make push
+$ DOCKER_PROJECT=kubernetes-helm make push
 ```
diff --git a/examples/wordpress/images/nginx/Makefile b/examples/wordpress/images/nginx/Makefile
index 3974d978e..4933efb52 100644
--- a/examples/wordpress/images/nginx/Makefile
+++ b/examples/wordpress/images/nginx/Makefile
@@ -1,7 +1,7 @@
 .PHONY: all build push clean
 
 DOCKER_REGISTRY = gcr.io
-PREFIX = $(DOCKER_REGISTRY)/$(PROJECT)
+PREFIX = $(DOCKER_REGISTRY)/$(DOCKER_PROJECT)
 IMAGE = nginx
 TAG = latest
 
diff --git a/rootfs/include.mk b/rootfs/include.mk
index 804c660ce..4629bda55 100644
--- a/rootfs/include.mk
+++ b/rootfs/include.mk
@@ -17,9 +17,6 @@
 DEFAULT_REGISTRY := gcr.io
 DOCKER_REGISTRY ?= $(DEFAULT_REGISTRY)
 
-DEFAULT_PROJECT := kubernetes-helm
-DOCKER_PROJECT ?= $(DEFAULT_PROJECT)
-
 # Support both local and remote repos, and support no project.
 ifeq ($(DOCKER_PROJECT),)
 PREFIX := $(DOCKER_REGISTRY)
@@ -46,7 +43,7 @@ clean:
 info:
 	@echo "Build tag: ${TAG}"
 	@echo "Registry: ${DOCKER_REGISTRY}"
-	@echo "Project: ${PROJECT}"
+	@echo "Project: ${DOCKER_PROJECT}"
 	@echo "Image: ${IMAGE}"
 	@echo "Platform: ${PLATFORM}"
 	@echo "Arch: ${ARCH}"