diff --git a/pkg/helm/option.go b/pkg/helm/option.go
index 2b30cd3c5..13e6c6fda 100644
--- a/pkg/helm/option.go
+++ b/pkg/helm/option.go
@@ -393,6 +393,20 @@ func StatusReleaseVersion(version int32) StatusOption {
 	}
 }
 
+// InstallAnnotations attaches annotations to the release
+func InstallAnnotations(annotations map[string]string) InstallOption {
+	return func(opts *options) {
+		opts.instReq.Annotations = annotations
+	}
+}
+
+// UpgradeAnnotations attaches annotations to the release
+func UpgradeAnnotations(annotations map[string]string) UpdateOption {
+	return func(opts *options) {
+		opts.updateReq.Annotations = annotations
+	}
+}
+
 // DeleteOption allows setting optional attributes when
 // performing a UninstallRelease tiller rpc.
 type DeleteOption func(*options)
diff --git a/pkg/tiller/release_install.go b/pkg/tiller/release_install.go
index 979218840..8d434cc5d 100644
--- a/pkg/tiller/release_install.go
+++ b/pkg/tiller/release_install.go
@@ -119,9 +119,10 @@ func (s *ReleaseServer) prepareRelease(req *services.InstallReleaseRequest) (*re
 			Status:        &release.Status{Code: release.Status_UNKNOWN},
 			Description:   "Initial install underway", // Will be overwritten.
 		},
-		Manifest: manifestDoc.String(),
-		Hooks:    hooks,
-		Version:  int32(revision),
+		Manifest:    manifestDoc.String(),
+		Hooks:       hooks,
+		Version:     int32(revision),
+		Annotations: req.Annotations,
 	}
 	if len(notesTxt) > 0 {
 		rel.Info.Status.Notes = notesTxt
diff --git a/pkg/tiller/release_rollback.go b/pkg/tiller/release_rollback.go
index 02c76f9b0..0637ff44d 100644
--- a/pkg/tiller/release_rollback.go
+++ b/pkg/tiller/release_rollback.go
@@ -103,9 +103,10 @@ func (s *ReleaseServer) prepareRollback(req *services.RollbackReleaseRequest) (*
 			// message here, and only override it later if we experience failure.
 			Description: fmt.Sprintf("Rollback to %d", rbv),
 		},
-		Version:  crls.Version + 1,
-		Manifest: prls.Manifest,
-		Hooks:    prls.Hooks,
+		Version:     crls.Version + 1,
+		Manifest:    prls.Manifest,
+		Hooks:       prls.Hooks,
+		Annotations: prls.Annotations,
 	}
 
 	return crls, target, nil
diff --git a/pkg/tiller/release_server.go b/pkg/tiller/release_server.go
index db7c0b568..3407d7e01 100644
--- a/pkg/tiller/release_server.go
+++ b/pkg/tiller/release_server.go
@@ -147,6 +147,12 @@ func (s *ReleaseServer) reuseValues(req *services.UpdateReleaseRequest, current
 		s.Log("copying values from %s (v%d) to new release.", current.Name, current.Version)
 		req.Values = current.Config
 	}
+
+	if len(req.Annotations) == 0 {
+		s.Log("copying annotations from %s (v%d) to new release.", current.Name, current.Version)
+		req.Annotations = current.Annotations
+	}
+
 	return nil
 }
 
diff --git a/pkg/tiller/release_update.go b/pkg/tiller/release_update.go
index 2e68905f6..902cf7876 100644
--- a/pkg/tiller/release_update.go
+++ b/pkg/tiller/release_update.go
@@ -119,9 +119,10 @@ func (s *ReleaseServer) prepareUpdate(req *services.UpdateReleaseRequest) (*rele
 			Status:        &release.Status{Code: release.Status_UNKNOWN},
 			Description:   "Preparing upgrade", // This should be overwritten later.
 		},
-		Version:  revision,
-		Manifest: manifestDoc.String(),
-		Hooks:    hooks,
+		Version:     revision,
+		Manifest:    manifestDoc.String(),
+		Hooks:       hooks,
+		Annotations: req.Annotations,
 	}
 
 	if len(notesTxt) > 0 {