diff --git a/Makefile b/Makefile
index 6c023ffa5..aba820c6b 100644
--- a/Makefile
+++ b/Makefile
@@ -12,6 +12,12 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
+GO_DIRS ?= $(shell glide nv -x )
+GO_PKGS ?= $(shell glide nv)
+
+ROOTFS := rootfs
+CLIENT := cmd/helm
+
 .PHONY: info
 info:
 	$(MAKE) -C $(ROOTFS) $@
@@ -21,11 +27,6 @@ ifndef GOPATH
 	$(error No GOPATH set)
 endif
 
-GO_DIRS ?= $(shell glide nv -x )
-GO_PKGS ?= $(shell glide nv)
-
-ROOTFS := rootfs
-
 .PHONY: build
 build: gocheck
 	@scripts/build-go.sh
@@ -55,8 +56,16 @@ quicktest: test-style
 	go test $(GO_PKGS)
 
 .PHONY: push
-push: build-static
-	$(MAKE) -C $(ROOTFS) $@
+push: push-server push-client
+
+.PHONY: push-server
+push-server: build-static
+	$(MAKE) -C $(ROOTFS) push
+
+.PHONY: push-client
+push-client: gocheck
+	@BUILD_TYPE=CROSS scripts/build-go.sh $(CLIENT)
+	$(MAKE) -C $(CLIENT) push
 
 .PHONY: container
 container: build-static
diff --git a/cmd/expandybird/test/ExpectedOutput.yaml b/cmd/expandybird/test/ExpectedOutput.yaml
index 13e510d3c..02bf868b8 100644
--- a/cmd/expandybird/test/ExpectedOutput.yaml
+++ b/cmd/expandybird/test/ExpectedOutput.yaml
@@ -51,7 +51,7 @@ config:
           spec:
             containers:
             - env: []
-              image: gcr.io/dm-k8s-prod/expandybird
+              image: gcr.io/kubernetes-helm/expandybird
               name: expandybird
               ports:
               - containerPort: 8080
@@ -63,7 +63,7 @@ layout:
     properties:
       container_port: 8080
       external_service: true
-      image: gcr.io/dm-k8s-prod/expandybird
+      image: gcr.io/kubernetes-helm/expandybird
       labels:
         app: expandybird
       replicas: 3
diff --git a/cmd/expandybird/test/InvalidFileName.yaml b/cmd/expandybird/test/InvalidFileName.yaml
index fd3800466..fa29b84d2 100644
--- a/cmd/expandybird/test/InvalidFileName.yaml
+++ b/cmd/expandybird/test/InvalidFileName.yaml
@@ -19,4 +19,4 @@ resources:
   properties:
     service_port: 8080
     target_port: 8080
-    image: gcr.io/dm-k8s-prod/expandybird
+    image: gcr.io/kubernetes-helm/expandybird
diff --git a/cmd/expandybird/test/InvalidProperty.yaml b/cmd/expandybird/test/InvalidProperty.yaml
index fd3d5edeb..aab9b6341 100644
--- a/cmd/expandybird/test/InvalidProperty.yaml
+++ b/cmd/expandybird/test/InvalidProperty.yaml
@@ -19,4 +19,4 @@ resources:
   properties:
     service_port: 8080
     target_port: 8080
-    invalidproperty: gcr.io/dm-k8s-prod/expandybird
+    invalidproperty: gcr.io/kubernetes-helm/expandybird
diff --git a/cmd/expandybird/test/InvalidTypeName.yaml b/cmd/expandybird/test/InvalidTypeName.yaml
index e411c1b11..67b7050f0 100644
--- a/cmd/expandybird/test/InvalidTypeName.yaml
+++ b/cmd/expandybird/test/InvalidTypeName.yaml
@@ -19,4 +19,4 @@ resources:
   properties:
     service_port: 8080
     target_port: 8080
-    image: gcr.io/dm-k8s-prod/expandybird
+    image: gcr.io/kubernetes-helm/expandybird
diff --git a/cmd/expandybird/test/MissingImports.yaml b/cmd/expandybird/test/MissingImports.yaml
index 6a6741f8a..91c11fe33 100644
--- a/cmd/expandybird/test/MissingImports.yaml
+++ b/cmd/expandybird/test/MissingImports.yaml
@@ -18,4 +18,4 @@ resources:
   properties:
     service_port: 8080
     target_port: 8080
-    image: gcr.io/dm-k8s-prod/expandybird
+    image: gcr.io/kubernetes-helm/expandybird
diff --git a/cmd/expandybird/test/MissingResourceName.yaml b/cmd/expandybird/test/MissingResourceName.yaml
index 32215e765..00f7e7d61 100644
--- a/cmd/expandybird/test/MissingResourceName.yaml
+++ b/cmd/expandybird/test/MissingResourceName.yaml
@@ -18,4 +18,4 @@ resources:
   properties:
     service_port: 8080
     target_port: 8080
-    image: gcr.io/dm-k8s-prod/expandybird
+    image: gcr.io/kubernetes-helm/expandybird
diff --git a/cmd/expandybird/test/MissingTypeName.yaml b/cmd/expandybird/test/MissingTypeName.yaml
index f246d99f8..4a867f86c 100644
--- a/cmd/expandybird/test/MissingTypeName.yaml
+++ b/cmd/expandybird/test/MissingTypeName.yaml
@@ -18,4 +18,4 @@ resources:
   properties:
     service_port: 8080
     target_port: 8080
-    image: gcr.io/dm-k8s-prod/expandybird
+    image: gcr.io/kubernetes-helm/expandybird
diff --git a/cmd/expandybird/test/TestArchive.tar b/cmd/expandybird/test/TestArchive.tar
index 585b4418d..9cb986b97 100644
Binary files a/cmd/expandybird/test/TestArchive.tar and b/cmd/expandybird/test/TestArchive.tar differ
diff --git a/cmd/expandybird/test/ValidContent.yaml b/cmd/expandybird/test/ValidContent.yaml
index 0c342201e..5798efec3 100644
--- a/cmd/expandybird/test/ValidContent.yaml
+++ b/cmd/expandybird/test/ValidContent.yaml
@@ -22,6 +22,6 @@ resources:
     container_port: 8080
     external_service: true
     replicas: 3
-    image: gcr.io/dm-k8s-prod/expandybird
+    image: gcr.io/kubernetes-helm/expandybird
     labels:
       app: expandybird
\ No newline at end of file
diff --git a/cmd/helm/Makefile b/cmd/helm/Makefile
new file mode 100644
index 000000000..30cfef5a5
--- /dev/null
+++ b/cmd/helm/Makefile
@@ -0,0 +1,39 @@
+# Copyright 2015 The Kubernetes Authors All rights reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#     http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+
+SHELL := /bin/bash
+
+GOLANG_CROSSPLATFORMS := darwin/386 darwin/amd64 freebsd/386 freebsd/amd64 freebsd/arm linux/386 linux/amd64 linux/arm windows/386 windows/amd64
+
+ROOT_DIR := $(abspath ./../..)
+BIN_DIR := $(ROOT_DIR)/bin
+
+DEFAULT_BUCKET := gs://get-helm
+STORAGE_BUCKET ?= $(DEFAULT_BUCKET)
+
+DEFAULT_TAG := git-$(shell git rev-parse --short HEAD)
+TAG ?= $(DEFAULT_TAG)
+
+all: push
+
+push:
+	for platform in ${GOLANG_CROSSPLATFORMS}; do \
+		echo $$platform; \
+		PLATFORM=$${platform%/*} && ARCH=$${platform##*/} && \
+		BINARY=$${PLATFORM}-$${ARCH} && \
+		ZIP=${TAG}-helm-$${BINARY}.zip && \
+		zip -j $${ZIP} ${BIN_DIR}/$${BINARY}/helm* && \
+		gsutil cp $${ZIP} ${STORAGE_BUCKET} && \
+		rm $${ZIP} ; \
+	done
diff --git a/docs/pushing.md b/docs/pushing.md
index 4b139c96d..4f5ab9bfe 100644
--- a/docs/pushing.md
+++ b/docs/pushing.md
@@ -1,30 +1,22 @@
-# Pushing DM
+# Pushing Helm
 
-This details the requirements and steps for doing a DM push.
+This details the requirements and steps for doing a `helm` push.
 
 ## Prerequisites
 
-In order to build and push DM, you must:
+In order to build and push `helm`, you must:
 
-* be an editor or owner on the GCP project `dm-k8s-prod`
+* be an editor or owner on the GCP project `kubernetes-helm`
 * have `docker` installed and runnable in your current environment
 * have `gcloud` installed
 * have `gsutil` installed
 
 ## Pushing
 
-To build and push the service containers:
+To build and push the service containers and the client binaries for all 
+supported platforms and architectures, checkout the branch and tag you intend to release, 
+and then run the following:
 
 ```
-$ cd ${GOPATH}/src/github.com/kubernetes/helm
-$ export PROJECT=dm-k8s-prod
-$ make push
+$ PROJECT=kubernetes-helm make push
 ```
-
-To push the client binaries, run the following for both Mac OS X and Linux
-environments:
-
-```
-$ hack/dm-push.sh
-```
-
diff --git a/examples/wordpress/README.md b/examples/wordpress/README.md
index 177ff47c7..8c976c73e 100644
--- a/examples/wordpress/README.md
+++ b/examples/wordpress/README.md
@@ -42,7 +42,7 @@ The template contains the following variables:
 
 ```
 {% set PROPERTIES = properties or {} %}
-{% set PROJECT = PROPERTIES['project'] or 'dm-k8s-prod' %}
+{% set PROJECT = PROPERTIES['project'] or 'kubernetes-charts' %}
 {% set NFS_SERVER = PROPERTIES['nfs-server'] or {} %}
 {% set NFS_SERVER_IP = NFS_SERVER['ip'] or '10.0.253.247' %}
 {% set NFS_SERVER_PORT = NFS_SERVER['port'] or 2049 %}
diff --git a/examples/wordpress/wordpress.jinja b/examples/wordpress/wordpress.jinja
index 5855b2e8c..0b84dacf4 100644
--- a/examples/wordpress/wordpress.jinja
+++ b/examples/wordpress/wordpress.jinja
@@ -1,5 +1,5 @@
 {% set PROPERTIES = properties or {} %}
-{% set PROJECT = PROPERTIES['project'] or 'dm-k8s-prod' %}
+{% set PROJECT = PROPERTIES['project'] or 'kubernetes-charts' %}
 {% set NFS_SERVER = PROPERTIES['nfs-server'] or {} %}
 {% set NFS_SERVER_IP = NFS_SERVER['ip'] or '10.0.253.247' %}
 {% set NFS_SERVER_PORT = NFS_SERVER['port'] or 2049 %}
diff --git a/examples/wordpress/wordpress.jinja.schema b/examples/wordpress/wordpress.jinja.schema
index 5b4a8bc21..924ba07ba 100644
--- a/examples/wordpress/wordpress.jinja.schema
+++ b/examples/wordpress/wordpress.jinja.schema
@@ -8,7 +8,7 @@ info:
 properties:
   project:
     type: string
-    default: dm-k8s-prod
+    default: kubernetes-charts
     description: Project location to load the images from.
   nfs-service:
     type: object
diff --git a/get-install.sh b/get-install.sh
index 84bce786d..f975840ae 100755
--- a/get-install.sh
+++ b/get-install.sh
@@ -13,15 +13,28 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
+# Run this from the root of your clone of the kubernetes/helm repository.
+# Be sure to checkout the release you want to install before running it,
+# since it will attempt to pull the version from HEAD on the current branch.
+
 set -euo pipefail
 
-DEFAULT_TAG=v1.2
-DEFAULT_BINARY=${GOPATH}/bin/helm
+DEFAULT_TAG=git-$(git rev-parse --short HEAD)
 DEFAULT_PLATFORM=$(uname | tr '[:upper:]' '[:lower:]')
 DEFAULT_ARCH=$(uname -m)
 
-STORAGE_URL=http://get-dm.storage.googleapis.com
-ZIP=helm-${TAG:-${DEFAULT_TAG}}-${PLATFORM:-${DEFAULT_PLATFORM}}-${ARCH:-${DEFAULT_ARCH}}.zip
+if [[ "${DEFAULT_ARCH}" == x86_64 ]]; then
+	DEFAULT_ARCH=amd64
+fi
+
+PLATFORM=${PLATFORM:-${DEFAULT_PLATFORM}}
+ARCH=${ARCH:-${DEFAULT_ARCH}}
+TAG=${TAG:-${DEFAULT_TAG}}
+
+BINARY=helm-${PLATFORM}-${ARCH}
+ZIP=${TAG}-${BINARY}.zip
+
+STORAGE_URL=http://get-helm.storage.googleapis.com
 
 echo "Downloading ${ZIP}..."
 curl -Ls "${STORAGE_URL}/${ZIP}" -O
@@ -35,14 +48,13 @@ cat <<EOF
 
 helm is now available in your current directory.
 
-Before using it, please install the Helm service in your
+Before using it, please install the Deployment Manager service in your
 kubernetes cluster by running
 
-  $ helm server install
+$ ./helm server install
 
 To get started, run:
 
-  $ helm help
+$ ./helm help
 
 EOF
-
diff --git a/hack/dm-push.sh b/hack/dm-push.sh
deleted file mode 100755
index 3c095568d..000000000
--- a/hack/dm-push.sh
+++ /dev/null
@@ -1,43 +0,0 @@
-#!/usr/bin/env bash
-#
-# Copyright 2015 The Kubernetes Authors All rights reserved.
-#
-# Licensed under the Apache License, Version 2.0 (the "License");
-# you may not use this file except in compliance with the License.
-# You may obtain a copy of the License at
-#
-#     http://www.apache.org/licenses/LICENSE-2.0
-#
-# Unless required by applicable law or agreed to in writing, software
-# distributed under the License is distributed on an "AS IS" BASIS,
-# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-# See the License for the specific language governing permissions and
-# limitations under the License.
-
-# Run this from helm root to build and push the dm client plus
-# kubernetes install config into the publicly readable GCS bucket gs://get-dm.
-#
-# Must have EDIT permissions on the dm-k8s-prod GCP project.
-
-set -euo pipefail
-
-DEFAULT_TAG=v1.2
-DEFAULT_BINARY=${GOPATH}/bin/dm
-DEFAULT_PLATFORM=$(uname | tr '[:upper:]' '[:lower:]')
-DEFAULT_ARCH=$(uname -m)
-
-STORAGE_BUCKET=gs://get-dm
-ZIP=dm-${TAG:-DEFAULT_TAG}-${PLATFORM:-DEFAULT_PLATFORM}-${ARCH:-DEFAULT_ARCH}.zip
-
-echo "Building..."
-make
-
-echo "Zipping ${ZIP}..."
-zip -j ${ZIP} ${BINARY:-DEFAULT_BINARY} install.yaml
-
-echo "Uploading ${ZIP} to ${STORAGE_BUCKET}..."
-gsutil cp ${ZIP} ${STORAGE_BUCKET}
-rm ${ZIP}
-
-echo "Done."
-
diff --git a/pkg/client/install.go b/pkg/client/install.go
index 22a6d5300..22f333587 100644
--- a/pkg/client/install.go
+++ b/pkg/client/install.go
@@ -141,7 +141,7 @@ spec:
     spec:
       containers:
       - env: []
-        image: {{default "gcr.io/dm-k8s-prod/expandybird:v1.2.1" .Expandybird.Image}}
+        image: {{default "gcr.io/kubernetes-helm/expandybird:latest" .Expandybird.Image}}
         name: expandybird
         ports:
         - containerPort: 8080
@@ -185,7 +185,7 @@ spec:
     spec:
       containers:
       - env: []
-        image: {{ default "gcr.io/dm-k8s-prod/resourcifier:v1.2.1" .Resourcifier.Image }}
+        image: {{ default "gcr.io/kubernetes-helm/resourcifier:latest" .Resourcifier.Image }}
         name: resourcifier
         ports:
         - containerPort: 8080
@@ -229,7 +229,7 @@ spec:
     spec:
       containers:
       - env: []
-        image: {{ default "gcr.io/dm-k8s-prod/manager:v1.2.1" .Manager.Image }}
+        image: {{ default "gcr.io/kubernetes-helm/manager:latest" .Manager.Image }}
         name: manager
         ports:
         - containerPort: 8080
diff --git a/pkg/util/templateutil_test.go b/pkg/util/templateutil_test.go
index 36a99c73a..e6e66ac9f 100644
--- a/pkg/util/templateutil_test.go
+++ b/pkg/util/templateutil_test.go
@@ -39,7 +39,7 @@ target_port: 8080
 container_port: 8080
 external_service: true
 replicas: 3
-image: gcr.io/dm-k8s-prod/expandybird
+image: gcr.io/kubernetes-helm/expandybird
 labels:
   app: expandybird
 `
diff --git a/rootfs/expandybird/bin/.keep b/rootfs/expandybird/bin/.keep
deleted file mode 100644
index e69de29bb..000000000
diff --git a/rootfs/expandybird/opt/.keep b/rootfs/expandybird/opt/.keep
deleted file mode 100644
index e69de29bb..000000000
diff --git a/rootfs/include.mk b/rootfs/include.mk
index dc0c4253d..804c660ce 100644
--- a/rootfs/include.mk
+++ b/rootfs/include.mk
@@ -14,10 +14,11 @@
 
 # If you update this image please check the tag value before pushing.
 
-DOCKER_REGISTRY ?= gcr.io
+DEFAULT_REGISTRY := gcr.io
+DOCKER_REGISTRY ?= $(DEFAULT_REGISTRY)
 
-# Legacy support for $PROJECT
-DOCKER_PROJECT ?= $(PROJECT)
+DEFAULT_PROJECT := kubernetes-helm
+DOCKER_PROJECT ?= $(DEFAULT_PROJECT)
 
 # Support both local and remote repos, and support no project.
 ifeq ($(DOCKER_PROJECT),)
diff --git a/rootfs/manager/bin/.keep b/rootfs/manager/bin/.keep
deleted file mode 100644
index e69de29bb..000000000
diff --git a/rootfs/resourcifier/bin/.keep b/rootfs/resourcifier/bin/.keep
deleted file mode 100644
index e69de29bb..000000000
diff --git a/scripts/common.sh b/scripts/common.sh
index 285653999..f596fb401 100644
--- a/scripts/common.sh
+++ b/scripts/common.sh
@@ -71,8 +71,8 @@ build_binary_cross() {
   echo "Building ${target}"
   gox -verbose \
     -ldflags="${LDFLAGS}" \
-    -os="linux darwin" \
-    -arch="amd64 386" \
+    -os="linux darwin freebsd windows" \
+    -arch="amd64 386 arm" \
     -output="bin/{{.OS}}-{{.Arch}}/{{.Dir}}" \
     "${REPO}/${target}"
 }