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## 💰 Finance
A big area of application for Machine learning is the finance sector. A lot of problems lends themselves to be modelled by and solved using ML.
### Credit card fraud detection
We learned about [k-means clustering](../../5-Clustering/2-K-Means/README.md) earlier in the course, but how can it be used to solve problems related to credit card fraud?
@ -25,6 +27,9 @@ One way to evaluate how a particular investment performs is through statistical
http://www.brightwoodventures.com/evaluating-fund-performance-using-regression/
## 🎓 Education
The educational sector is also a very interesting area where ML can be applied. There are interesting problems like detecting cheats on tests or essays or bias into the correction process, unintentional or not.
### Predicting student behavior
[Coursera](https://coursera.com), an online open course provider, has a great tech blog where they discuss many engineering decisions. In this case study, they plotted a regression line to try to explore any correlation between a low NPS (Net Promoter Score) rating and course retention or drop-off.
@ -38,6 +43,9 @@ https://medium.com/coursera-engineering/controlled-regression-quantifying-the-im
https://www.grammarly.com/blog/engineering/mitigating-gender-bias-in-autocorrect/
## 👜 Retail
The retail sector can definitely benefit from the use of ML, with everything from creating a better customer journey to stock your inventory in an optimal way.
### Personalizing the customer journey
At Wayfair, a company that sells home goods like furniture, helping customers find the right products for their taste and needs is paramount. In this article, engineers from the company describe how they use ML and NLP to "surface the right results for customers". Notably, their Query Intent Engine has been built to use entity extraction, classifier training, asset and opinion extraction, and sentiment tagging on customer reviews. This is a classic use case of how NLP works in online retail.
@ -52,6 +60,8 @@ https://www.zdnet.com/article/how-stitch-fix-uses-machine-learning-to-master-the
## 🏥 Health Care
The health care sector needs to address various problems in areas like research but also logistic problems like readmitting patients or stopping diseases from spreading for example.
### Managing clinical trials
Toxicity in clinical trials is a major concern to drug makers. How much toxicity is tolerable? In this study, analyzing various clinical trial methods led to the development of a new approach for predicting the odds of clinical trial outcomes. Specifically, they were able to use random forest to produce a [classifier](../../4-Classification/README.md) that is able to distinguish between groups of drugs.
@ -72,6 +82,8 @@ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7979218/
## 🌲 Ecology and Green Tech
Nature and ecology consists of many sensitive systems where the interplay between animals and nature come into focus. It's important to be able to measure these systems accurately and act appropriately if something happens, like a forest fire or a drop in the animal population.
### Forest management
You learned about [Reinforcement Learning](../../8-Reinforcement/README.md) in previous lessons. It can be very useful when trying to predict patterns in nature. In particular, it can be used to track ecological problems like forest fires and the spread of invasive species. In Canada, a group of researchers used Reinforcement Learning to build forest wildfire dynamics models from satellite images. Using an innovative "spatially spreading process (SSP)", they envisioned a forest fire as "the agent at any cell in the landscape." "The set of actions the fire can take from a location at any point in time includes spreading north, south, east, or west or not spreading.
@ -96,6 +108,8 @@ https://www-cdn.knime.com/sites/default/files/inline-images/knime_bigdata_energy
## 💼 Insurance
The insurance sector, is another sector that uses ML for the purposes of being able to work and construct viable financial models.
### Volatility Management
MetLife, a life insurance provider, is forthcoming with the way they analyze and mitigate volatility in their financial models. In this article you'll notice binary and ordinal classification visualizations. You'll also discover forecasting visualizations.
@ -104,6 +118,8 @@ https://investments.metlife.com/content/dam/metlifecom/us/investments/insights/r
## 🎨 Arts, Culture, and Literature
In arts, culture and literature, there are many interesting problems. Fake news for example is huge problem that could influence the opinion of people to even topple democracies. Museums are an institution that can also benefit from using ML, in everything from finding links between artifacts to resource planning.
### Fake news detection
Detecting fake news has become a game of cat and mouse in today's media. In this article, researchers suggest that a system combining several of the ML techniques we have studied can be tested and the best model deployed: "This system is based on natural language processing to extract features from the data and then these features are used for the training of machine learning classifiers such as Naive Bayes, Support Vector Machine (SVM), Random Forest (RF), Stochastic Gradient Descent (SGD), and Logistic Regression(LR)."
@ -111,6 +127,7 @@ Detecting fake news has become a game of cat and mouse in today's media. In this
https://www.irjet.net/archives/V7/i6/IRJET-V7I6688.pdf
This article shows how combining different ML domains can produce interesting results that can help stop fake news from spreading and creating real damage; in this case, the impetus was the spread of rumors about COVID treatments that incited mob violence.
### Museum ML
Museums are at the cusp of an AI revolution in which cataloging and digitizing collections and finding links between artifacts is becoming easier as technology advances. Projects such as [In Codice Ratio](https://www.sciencedirect.com/science/article/abs/pii/S0306457321001035#:~:text=1.,studies%20over%20large%20historical%20sources.) are helping unlock the mysteries of inaccessible collections such as the Vatican Archives. But, the business aspect of museums benefits from ML models as well.

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