Data-Science-For-Beginners/1-Introduction/01-defining-data-science

Defining Data Science

Defining Data Science - Sketchnote by @nitya

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Pre-lecture quiz

What is Data?

In our everyday life, we are constantly surrounded by data. The text you are reading now is data, the list of phone numbers of your friends in your smartphone is data, as well as the current time displayed on your watch. As human beings, we naturally operate with data by counting the money we have or writing letters to our friends.

However, data became much more critical with the creation of computers. The primary role of computers is to perform computations, but they need data to operate on. Thus, we need to understand how computers store and process data.

With the emergence of the Internet, the role of computers as data handling devices increased. If you think of it, we now use computers more and more for data processing and communication, rather than actual computations. When we write an e-mail to a friend or search for some information on the Internet - we are essentially creating, storing, transmitting, and manipulating data.

Can you remember the last time you have used computers to actually compute something?

What is Data Science?

In Wikipedia, Data Science is defined as a scientific field that uses scientific methods to extract knowledge and insights from structured and unstructured data, and apply knowledge and actionable insights from data across a broad range of application domains.

This definition highlights the following important aspects of data science:

• The main goal of data science is to extract knowledge from data, in order words - to understand data, find some hidden relationships and build a model.
• Data science uses scientific methods, such as probability and statistics. In fact, when the term data science was first introduced, some people argued that data science is just a new fancy name for statistics. Nowadays it has become evident that the field is much broader.
• Obtained knowledge should be applied to produce some actionable insights.
• We should be able to operate on both structured and unstructured data. We will come back to discuss different types of data later in the course.
• Application domain is an important concept, and data scientist often needs at least some degree of expertise in the problem domain.

Another important aspect of Data Science is that it studies how data can be gathered, stored and operated upon using computers. While statistics gives us mathematical foundations, data science applies mathematical concepts to actually draw insights from data.

One of the ways (attributed to Jim Gray) to look at the data science is to consider it to be a separate paradigm of science:

• Empirical, in which we rely mostly on observations and results of experiments
• Theoretical, where new concepts emerge from existing scientific knowledge
• Computational, where we discover new principles based on some computational experiments
• Data-Driven, based on discovering relationships and patterns in the data

Other Related Fields

Since data is a pervasive concept, data science itself is also a broad field, touching many other related disciplines.

Databases

The most obvious thing to consider is **how to store** the data, i.e. how to structure them in a way that allows faster processing. There are different types of databases that store structured and unstructured data, which we will consider in our course.

Big Data

Often we need to store and process really large quantities of data with relatively simple structure. There are special approaches and tools to store that data in a distributed manner on a computer cluster, and process them efficiently.

Machine Learning

One of the ways to understand the data is to **build a model** that will be able to predict desired outcome. Being able to learn such models from data is the area studied in **machine learning**. You may want to have a look at our Machine Learning for Beginners Curriculum to get deeper into that field.

Artificial Intelligence

As machine learning, artificial intelligence also relies on data, and it involves building high complexity models that will exhibit the behavior similar to a human being. Also, AI methods often allow us to turn unstructured data (eg. natural language) into structured by extracting some insights.

Visualization

Vast amounts of data are incomprehensible for a human being, but once we create useful visualizations - we can start making much more sense of data, and drawing some conclusions. Thus, it is important to know many ways to visualize information - something that we will cover in Section 3 of our course. Related fields also include **Infographics**, and **Human-Computer Interaction** in general.

Types of Data

As we have already mentioned - data is everywhere, we just need to capture it in the right way! It is useful to distinguish between structured and unstructured data. The former are typically represented in some well-structured form, often as a table or number of tables, while latter is just a collection of files. Sometimes we can also talk about semistructured data, that have some sort of a structure that may vary greatly.

Structured	Semi-structured	Unstructured
List of people with their phone numbers	Wikipedia pages with links	Text of Encyclopaedia Britannica
Temperature in all rooms of a building at every minute for the last 20 years	Collection of scientific papers in JSON format with authors, data of publication, and abstract	File share with corporate documents
Data for age and gender of all people entering the building	Internet pages	Raw video feed from surveillance camera

Where to get Data

There are many possible sources of data, and it will be impossible to list all of them! However, let's mention some of the typical places where you can get data:

• Structured
  • Internet of Things, including data from different sensors, such as temperature or pressure sensors, provides a lot of useful data. For example, if an office building is equipped with IoT sensors, we can automatically control heating and lighting in order to minimize costs.
  • Surveys that we ask users after purchase of a good, or after visiting a web site.
  • Analysis of behavior can, for example, help us understand how deeply a user goes into a site, and what is the typical reason for leaving the site.
• Unstructured
  • Texts can be a rich source of insights, starting from overall sentiment score, up to extracting keywords and even some semantic meaning.
  • Images or Video. A video from surveillance camera can be used to estimate traffic on the road, and inform people about potential traffic jams.
  • Web server Logs can be used to understand which pages of our site are most visited, and for how long.
• Semi-structured
  • Social Network graph can be a great source of data about user personality and potential effectiveness in spreading information around.
  • When we have a bunch of photographs from a party, we can try to extract Group Dynamics data by building a graph of people taking pictures with each other.

By knowing different possible sources of data, you can try to think about different scenarios where data science techniques can be applied to know the situation better, and to improve business processes.

What you can do with Data

In Data Science, we focus on the following steps of data journey:

1) Data Acquisition

First step is to collect the data. While in many cases it can be a straightforward process, like data coming to a database from web application, sometimes we need to use special techniques. For example, data from IoT sensors can be overwhelming, and it is a good practice to use buffering endpoints such as IoT Hub to collect all the data before further processing.

2) Data Storage

Storing the data can be challenging, especially if we are talking about big data. When deciding how to store data, it makes sense to anticipate the way you would want later on to query them. There are several ways data can be stored:

• Relational database stores a collection of tables, and uses a special language called SQL to query them. Typically, tables would be connected to each other using some schema. In many cases we need to convert the data from original form to fit the schema.
• NoSQL database, such as CosmosDB, does not enforce schema on data, and allows storing more complex data, for example, hierarchical JSON documents or graphs. However, NoSQL database does not have rich querying capabilities of SQL, and cannot enforce referential integrity between data.
• Data Lake storage is used for large collections of data in raw form. Data lakes are often used with big data, where all data cannot fit into one machine, and has to be stored and processed by a cluster. Parquet is the data format that is often used in conjunction with big data.

3) Data Processing

This is the most exciting part of data journey, which involved processing the data from its original form to the form that can be used for visualization/model training. When dealing with unstructured data such as text or images, we may need to use some AI techniques to extract **features** from the data, thus converting it to structured form.

4) Visualization / Human Insights

Often to understand the data we need to visualize them. Having many different visualization techniques in our toolbox we can find the right view to make an insight. Often, data scientist needs to "play with data", visualizing it many times and looking for some relationships. Also, we may use techniques from statistics to test some hypotheses or prove correlation between different pieces of data.

5) Training predictive model

Because the ultimate goal of data science is to be able to take decisions based on data, we may want to use the techniques of Machine Learning to build predictive model that will be able to solve our problem.

Of course, depending on the actual data some steps might be missing (eg., when we already have the data in the database, or when we do not need model training), or some steps might be repeated several times (such as data processing).

Digitalization and Digital Transformation

In the last decade, many businesses started to understand the importance of data when making business decisions. To apply data science principles to running a business one first needs to collect some data, i.e. somehow turn business processes into digital form. This is known as digitalization, and followed by using data science techniques to guide decisions it often leads to significant increase of productivity (or even business pivot), called digital transformation.

Let's consider an example. Suppose, we have a data science course (like this one), which we deliver online to students, and we want to use data science to improve it. How can we do it?

We can start with thinking "what can be digitized?". The simplest way would be to measure time it takes each student to complete each module, and the obtained knowledge (eg. by giving multiple-choice test at the end of each module). By averaging time-to-complete across all students, we can find out which modules cause the most problems to students, and work on simplifying them.

You may argue that this approach is not ideal, because modules can be of different length. It is probably more fair to divide the time by the length of the module (in number of characters), and compare those values instead.

When we start analyzing results of multiple-choice tests, we can try to find out specific concepts that students understand poorly, and improve the content. To do that, we need to design tests in such a way that each question maps to a certain concept or chunk of knowledge.

If we want to get even more complicated, we can plot the time taken for each module against the age category of students. We might find out that for some age categories it takes inappropriately long time to complete the module, or students drop out at certain point. This can help us provide age recommendation for the module, and minimize people's dissatisfaction from wrong expectations.

🚀 Challenge

In this challenge, we will try to find concepts relevant to the field of Data Science by looking at texts. We will take Wikipedia article on Data Science, download and process the text, and then build a word cloud like this one:

Visit notebook.ipynb to read through the code. You can also run the code, and see how it performs all data transformations in real time.

If you do not know how to run code in Jupyter Notebook, have a look at this article.

Post-lecture quiz

Assignments

• Task 1: Modify the code above to find out related concepts for the fields of Big Data and Machine Learning
• Task 2: Think About Data Science Scenarios

Credits

This lesson has been authored with ♥️ by Dmitry Soshnikov